Intercomp, a Mizzi & Sons brand, is a very popular Electronic Retail Store. The campaign focused on Intercomp’s unique benefit: The Easy Payment Scheme, which allows customers to purchase most electronics and pay monthly instalments instead of a lump sum. We started by refreshing the brand image, giving a new design and style to the Easy Payment Scheme logo. The campaign was launched with outdoor billboards, a radio Ad and a TV commercial, clear and straight to the point, with an ironic approach.
