Tucano Urbano, one of the most famous brand among motorcyclists, wanted to change the perception of its most sold product: the leg cover, from being something rational to become something more fun and engaging. We developed the so called “Are you hot or not?” campaign playing with the double meaning of the “are you hot or not” concept, very well loved among men (the main target). People could also engage in choosing the finale they wanted to watch. The videos became viral and in just a few hours have reached more than 50.000 views!
