Atlas/Axa is changing its brand identity trying to be perceived as a less corporate company, more friendly, fresh and easygoing. Every year we work together on a new concept for the annual HR conference, a key conference for the company. This time the concept was “share the love”. Guests received also a heart-shaped brochure and a therapeutic warming branded heart. The hostesses were also wearing Cupido wings, to catch the attention of the attendees. Guests were invited to guess the number of hearts inside the Jar, and the winner had a very nice prize! A 3 months gym membership x 2 people, to start loving themselves even more 🙂
