The new brand Eliiss, dedicated to a high-end clientele, needed a brand identity to reflect its exclusivity and sophisticated soul. We have created the whole brand identity focusing on the high-end image that the brand needs to reflect. The first step was the naming and payoff, then the logo, which recalls the fashion designer signature (allowing a maximum personalisation within the logo itself) and the out of the box business cards, made in authentic Tuscan leather. More branded material has been then created in line when the same look tone and feel: brand book, products boxes, experiential gift voucher, product tags, etc.
