Avanti Frutta! is the communication concept which has been communicated with all different materials: packaging, communication ADV etc. We came up with the name, the logo and we organised a shooting to bring the concept to life. The Cargo Bike, designed and created by us as a point of sale display, became the Avanti Frutta campaign visual. The Cargo Bike is a metaphor of the freshness of the berries that come directly from the countryside. An authentic experience like the Sant’Orsola one!