Sant'Orsola breakfast social contest

People eat berries only for special occasions or during the summer. How do we encourage people to eat more berries? We stimulated a new consumer behaviour: eating berries at breakfast. We created a Facebook contest in which people were asked to come up with nice new recipes for breakfast and share them on Facebook. To invite costumers to participate, we created breakfast photos, easy recepies but still beautiful and appealing, so that everybody could get inspired and feel part of the contest.