What a better media than an emotional video to inspire the consumers while they are fruit shopping? The video has been developed to be displayed at the main point of sales where Sant’Orsola berries are sold. A video in which the main and only focus are the Sant’Orsola berries. An easy recipe, that everybody could do at home. The purpose of the video is indeed not teaching a recipe but conquer the consumers with its images. An emotional video that uses slow motion techniques, to capture consumers’ senses. The video was also launched and shared on all social media channels.
