Every occasion is the right one to cook with berries! We usually eat berries with sweet things, at breakfast or as a dessert. We wanted to create a new consumer behaviour: cooking with berries for every meal of the day. We have created recipes books to go with the main product packaging so that consumers could get inspired and cook with berries even for lunch or dinner. We created the recipes with the help of a chef, cooked them and did a photo shooting, and of course, had a very nice dinner after!
